Ripley's Aquarium of Canada Joins Toronto CityPASS Program, Enhancing Visitor Experience

Ripley's Aquarium of Canada has been integrated into the Toronto CityPASS lineup, providing visitors with an enhanced opportunity to explore one of the city's most captivating attractions. The aquarium, situated at the base of the iconic CN Tower, offers an immersive marine experience spanning 135,000 square feet and housing over 18,000 marine animals. This strategic partnership represents a significant enhancement to Toronto's tourism infrastructure, making premium attractions more accessible to visitors through bundled pricing and extended access periods.

Visitors can now enjoy the aquarium as part of a comprehensive city tour that includes five of Toronto's most renowned attractions. The CityPASS package allows travelers to experience the CN Tower and select from additional attractions such as Casa Loma, Royal Ontario Museum, City Cruises Toronto, and Toronto Zoo. This integration matters because it simplifies trip planning for tourists while maximizing their exposure to Toronto's diverse cultural and entertainment offerings. The program's structure encourages extended stays and deeper exploration of the city's attractions, potentially boosting local tourism revenue and visitor satisfaction.

The aquarium features 50 live exhibits and more than 100 interactive displays, including the Dangerous Lagoon, which boasts North America's longest underwater viewing tunnel. Highlights include a moving sidewalk that transports guests through an underwater environment and the Planet Jellies exhibit, which showcases backlit, color-changing displays of various jellyfish species. These unique features gain increased visibility through the CityPASS partnership, potentially driving higher attendance and raising public awareness about marine conservation efforts. The educational components become more accessible to a broader audience, including families and school groups who might otherwise find individual attraction pricing prohibitive.

With adult tickets priced at $129.96 CAD and children's tickets at $92.92 CAD, the CityPASS offers significant savings for families and tourists compared to purchasing individual attraction tickets separately. Tickets remain valid for nine consecutive days, providing flexibility for travelers to explore Toronto's attractions at their own pace. This pricing structure is particularly important for making Toronto's premium attractions more affordable for middle-income families and longer-term visitors. The extended validity period supports Toronto's hospitality industry by encouraging multi-day stays and distributed visitation patterns that benefit surrounding businesses.

This partnership underscores the aquarium's commitment to environmental education and exceptional animal care, offering visitors an opportunity to engage with marine life while exploring one of Canada's most dynamic cities. The inclusion in CityPASS represents a strategic move that aligns with broader tourism development goals for Toronto, potentially setting a precedent for how major cities can package their premium attractions to enhance visitor experiences while supporting cultural and educational institutions. The collaboration demonstrates how public-private partnerships in tourism can create mutual benefits for attractions, visitors, and the local economy through increased accessibility and exposure.