The Great Greek Mediterranean Grill Expands Rapidly with 46% Sales Growth and International Expansion
TL;DR
The Great Greek Mediterranean Grill is expanding rapidly, opening new locations across the U.S. and internationally, surpassing 100 operational units by year-end.
The brand's success is driven by authentic, high-quality ingredients, freshly prepared dishes, and a staged dining experience that rivals full-service restaurants.
The Great Greek's growth reflects a consumer shift toward fresh, flavorful, and healthier dining options, contributing to a better dining landscape worldwide.
The Great Greek has been recognized as a standout franchise, ranking on various lists of smartest-growing brands, showcasing its impact on the industry.
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The Great Greek Mediterranean Grill is undergoing remarkable expansion with 19 new restaurant openings in 2024 and ambitious plans to expand to 40 additional locations in 2025. The franchise achieved a substantial 46% surge in systemwide sales and more than doubled its restaurant footprint within just two years, demonstrating strong market traction and consumer acceptance of the Mediterranean dining concept.
The brand's strategic expansion includes entering new domestic markets such as Louisiana, North Carolina, and Wisconsin while strengthening its presence in established states like Florida, California, and Texas. The company has secured 27 franchise agreements and obtained master licenses for Western Canada and Egypt, positioning the brand for sustained domestic and international growth across multiple continents. This international expansion represents a significant milestone for the franchise as it brings authentic Mediterranean cuisine to global markets.
President Bob Andersen credited the brand's success to its unwavering commitment to high-quality Mediterranean cuisine and exceptional hospitality standards. The franchise, established by a culinary-trained father and son team, provides an elevated fast-casual dining experience featuring authentic, freshly prepared Mediterranean dishes that appeal to health-conscious consumers seeking flavorful alternatives to traditional fast food options.
In 2024, The Great Greek Mediterranean Grill reached $73 million in systemwide sales, reflecting the brand's growing popularity and market penetration. The franchise has demonstrated particular strength in off-premises dining channels, with catering sales increasing by 43% and growing consumer adoption through third-party delivery platforms that have expanded the brand's reach beyond traditional dine-in customers.
The franchise has earned significant industry recognition, ranking #15 on Franchise Times' Fast & Serious list and being named a Top Mover & Shaker by Fast Casual for two consecutive years. United Franchise Group CEO Ray Titus observed that the brand's growth trajectory mirrors broader consumer trends toward fresh, flavorful, and healthier dining options that Mediterranean cuisine naturally provides.
Through its focus on authentic recipes, premium ingredients, and innovative dining concepts, The Great Greek Mediterranean Grill is establishing itself as a prominent leader in the competitive fast-casual Mediterranean restaurant segment. The combination of domestic expansion, international growth, and strong financial performance positions the brand for continued success as consumer preferences continue shifting toward healthier, Mediterranean-inspired dining experiences.
Curated from 24-7 Press Release
