Warren Werbitt, known as 'The Print Whisperer' in printing circles, has published his first book titled 'Printing's Alive: A Masterclass in Ink, Innovation, and Industry Impact.' The publication represents a significant career milestone for Werbitt and delivers valuable perspectives for both experienced printing professionals and those new to the field. The book is currently available through major retailers including Amazon and Barnes & Noble, documenting Werbitt's journey from modest beginnings to becoming an influential force in the printing industry.
Werbitt characterizes the publication as his 'love letter' to printing, designed to celebrate the enduring relevance of print while motivating the next generation of printers to adopt innovation while maintaining connection to industry foundations. The narrative incorporates personal reflections and humorous stories, offering readers distinctive viewpoints on the obstacles and possibilities within the printing sector. Eric Vessels, Chief Experience Officer at Taktiful and author of the book's foreword, commends Werbitt's capacity to navigate industry disruptions and welcome change, noting his progression from 'licking envelopes in the early days to building a $19 million enterprise' as evidence of his dedication, perseverance, and dynamic business methodology.
The book launch aligns with Werbitt's participation in the forthcoming PRINTING United Expo 2024, scheduled for September 10-12 in Las Vegas, Nevada. During the expo, Werbitt will spearhead a distinctive program called 'Walk with Warren,' providing printers with an exclusive chance to tour the expo floor alongside him. This endeavor seeks to assist small and medium-sized printing businesses thrive by interacting directly with exhibitors, uncovering the newest printing technology advancements, and acquiring current industry knowledge. Werbitt stresses the value of this cooperative method, explaining that printers represent the industry's lifeblood and that collective presence strengthens vendor relationships and drives industry progress.
The simultaneous publication of 'Printing's Alive' and Werbitt's expo involvement highlight the continuing significance of print in the contemporary digital era. As the industry persistently transforms, Werbitt's perspectives and projects aim to connect conventional printing techniques with developing technologies, guaranteeing the sustained relevance and expansion of the printing field. For printing professionals, Werbitt's book serves as an important tool for managing modern printing challenges, offering business transformation approaches that can create enduring effects on companies across the industry spectrum. The integration of Werbitt's comprehensive experience with his progressive thinking positions 'Printing's Alive' as a pertinent contribution to printing industry practices and innovation literature.
