Graze Craze, the rapidly expanding franchise specializing in artfully designed charcuterie boards, has announced remarkable financial performance for the first half of 2024. The company reported an average 49% increase in same-store sales compared to the same period in 2023, with March 2024 seeing an exceptional 72% increase. This impressive growth trend marks the 12th consecutive quarter of positive growth for Graze Craze, indicating not only a growing market demand for their offerings but also the strength of the brand's strategic initiatives and customer loyalty.
In addition to its financial success, Graze Craze has significantly expanded its footprint. Between January and June 2024, the company opened 20 new locations, including its first stores in Alabama, Alaska, and Indiana. The brand also made its international debut in Canada, marking its presence in a fourth country. With 45 locations currently under construction, Graze Craze is poised for continued rapid expansion. Cory Hibbard, President of Graze Craze, attributed the company's success to the dedication of franchise owners and the entire team, as well as their commitment to innovation.
The company recently celebrated its achievements at the United Franchise Group™ 2024 World Expo. During this event, Graze Craze highlighted key milestones, including its continued domestic and international expansion, a strategic partnership with the nation's largest wine retailer, and the official launch of its Advertising Fund Board and menu innovation committee. Ray Titus, CEO of UFG, of which Graze Craze is an affiliated brand, expressed confidence in the brand's future, emphasizing their commitment to setting franchise owners up for success and fostering innovation.
Looking ahead, Graze Craze plans to maintain its accelerated growth momentum with 25 new locations in the pipeline. The company will also focus on technological and menu innovations aimed at streamlining operations for franchise owners and driving unit-level profitability. The World Expo also provided an opportunity for Graze Craze to recognize outstanding franchise owners across various categories, including the President's Award, Most Valuable Player, and Rookie of the Year, among others.
Graze Craze's success story is part of a larger trend in the food service industry, where consumers are increasingly seeking unique and convenient dining experiences. The brand's focus on high-quality, artfully designed charcuterie boards caters to this demand, offering an alternative to traditional dining options and catering services. As part of the Big Flavor Brands™ foodservice division of United Franchise Group™, Graze Craze benefits from the support and expertise of a global leader in franchising.
The impressive performance of Graze Craze in the first half of 2024 not only reflects the brand's strong business model but also indicates a growing consumer interest in grazing-style dining. As the company continues to expand its presence both domestically and internationally, it is likely to play a significant role in shaping the future of casual dining and catering services, with Hibbard noting that the brand's average unit volumes have been steadily rising, reflecting increased demand for their product, consistency, convenience, and quality.
