TOMY International to Launch Authentic Japanese Collectibles in North America Through Direct-to-Consumer Platform

TOMY International announced plans to introduce a curated selection of authentic Japanese collectibles to North American consumers through its TOMY PLUS direct-to-consumer platform. Beginning in March 2025, the company will offer a diverse range of products from its parent company, TOMY Company, Ltd., including popular brands such as ZOIDS, DIACLONE, and tomica LIMITED VINTAGE. This strategic expansion represents a significant move in the collectibles market, bringing historically significant Japanese brands directly to consumers in the United States and Canada.

Morgan Weyl, Managing Director of Licensing & Global Development at TOMY International, emphasized the significance of this expansion, noting the high demand for authentic Japanese products. The partnership aims to bring cherished historical brands to a broader audience, providing fans and collectors with direct access to unique merchandise that was previously difficult to obtain outside Japan. This initiative addresses the growing collector community's desire for genuine products from established Japanese brands with rich histories and dedicated followings.

The product lineup will feature T-SPARK-branded items and TOMY TEC collections, targeting enthusiasts in the United States and Canada. By leveraging its TOMY PLUS platform, the company seeks to create a more accessible pathway for consumers to acquire these specialized collectibles. This direct-to-consumer approach eliminates traditional retail barriers and provides collectors with streamlined access to premium Japanese collectible products that have maintained strong cultural significance and collector value over decades.

This strategic move reflects TOMY International's commitment to global market expansion and meeting consumer interests in specialized product lines. The initiative demonstrates the growing international appeal of Japanese collectible brands and the company's ability to bridge cultural markets through targeted retail strategies. The expansion represents a significant development in the global collectibles market, as it provides North American consumers with unprecedented access to authentic Japanese merchandise while supporting the preservation and international distribution of culturally significant toy and collectible lines that have shaped generations of enthusiasts worldwide.