Activate Games Inc. has announced the grand opening of its Cambridge, Ontario location on July 14, 2024, marking the company's fifth location in Ontario and solidifying its position as the fastest-growing entertainment concept worldwide. This expansion represents a strategic move for the company, which has revolutionized the entertainment landscape by blending physical activity with gaming to create unique experiences appealing to diverse audiences. The company's rapid growth is demonstrated by its current portfolio of 14 locations across Canada and 12 in the United States, with international expansion into the UK, Ireland, and Dubai planned for the future.
The Cambridge location holds particular significance for co-founders Adam and Megan Schmidt, representing a return to the community where their entrepreneurial journey began. Adam Schmidt, CEO of Activate Games Inc., emphasized the strategic importance of this expansion, stating that it allows the company to reach more communities, create new jobs, and strengthen its leadership position in active gaming. Megan Schmidt, Co-Founder of Activate Games Inc., described bringing Activate to the Waterloo Region as a dream come true and heartfelt return to their hometown, adding personal significance to the Cambridge opening.
The new Cambridge venue features 11,258 square feet of gaming space with 11 different game rooms for players to conquer. Each game lasts between 1-3 minutes, with the full gaming experience spanning 75 minutes. The location at 42 Pinebush Rd offers easy accessibility from the ON-401 highway. Activate Games welcomes players aged 4 and older, with operating hours designed to accommodate various schedules and extended weekend hours. Visitors are encouraged to wear activewear and indoor runners while completing required waivers in advance to streamline their experience. For those interested in previewing the Activate experience or staying updated on the Cambridge grand opening, information is available on the Activate Cambridge website.
This expansion represents more than just adding another location to Activate's growing portfolio; it signifies an important step in the company's mission to redefine entertainment. By combining physical activity with gaming, Activate addresses the growing demand for more engaging and active entertainment forms, potentially impacting public health by encouraging physical activity among gamers. The company's rapid growth signals a shift in the entertainment industry toward interactive, physically engaging experiences, which could have far-reaching implications for traditional gaming and entertainment sectors, pushing them to innovate and adapt to evolving consumer preferences.
As Activate continues its expansion, the company creates new job opportunities in the communities it enters, contributing to local economies. The success story of Activate Games may also inspire other entrepreneurs in entertainment and technology sectors, potentially spurring further innovation in active gaming. With its unique integration of physical activity and gaming, Activate Games is pioneering a new entertainment category that could reshape how people approach leisure activities, influencing the broader entertainment landscape and potentially contributing to more active lifestyles among patrons.
