The Memorial Ribbon Society receives significant support through a year-long auction series organized by Jeff Schwarz, known professionally as Jeff the Liquidator. The fourth major auction in this charitable initiative occurs on April 13, 2024, featuring high-value items donated by Schwarz's business partners and Direct Liquidation. These auctions represent a critical fundraising mechanism for an organization dedicated to supporting families who have lost loved ones in law enforcement service.
Notable auction items include valuable sports memorabilia such as a framed 'Battle of Alberta' piece signed by Dave Semenko and Tim Hunter in Lot 10A and a Vancouver Canucks signed hockey stick in Lot 10B donated by Lynda Williams and Family. The auction also features luxury furniture items including the June Queen Storage Bed by Style in Form in Lot 10C, donated by the renowned furniture company Style In Form. Schwarz emphasizes that successful bidders not only acquire unique treasures but directly contribute to supporting families and children of fallen law enforcement officers through their purchases.
The Memorial Ribbon Society's mission focuses on providing essential assistance to families of fallen Police and Peace Officers across Canada. Through fundraising efforts like these auctions and merchandise sales, the organization supports grieving families, establishes memorials and monuments, and provides educational scholarships to children of fallen officers. The distinctive blue and black Memorial Ribbon has gained recognition as Canada's national symbol of mourning for fallen heroes, with the Society working toward establishing it as an international symbol of remembrance.
Jeff Schwarz brings three decades of experience in buying, selling, and auctioning diverse items to this charitable endeavor. His companies, Direct Auctions and Direct Liquidation, have partnered with the Memorial Ribbon Society to conduct auctions throughout 2024, with all proceeds directed to the Society's charitable programs. Participation remains accessible through free registration, and even those unable to attend live events can contribute by placing maximum bids online. The auction platform continues to add donated lots throughout the year, ensuring a steady stream of support for this vital cause.
This ongoing auction series represents more than just commercial transactions—it serves as a sustainable funding source for an organization addressing the practical and emotional needs of families experiencing profound loss. The partnership between business professionals and charitable organizations demonstrates how commercial expertise can be leveraged for social good, creating meaningful impact through strategic fundraising initiatives. Those interested in supporting this cause can learn more about the Memorial Ribbon Society at Memorial Ribbon Society or contribute directly through their donation portal at https://www.memorialribbon.org/donate/.


